Who are we?
GuDee is on a mission to revolutionise the way people fuel and nourish their bodies while making a positive impact on the world.
Founded in 2023 by Chibuikem Osuchukwu a British-Nigerian driven by a passion for uplifting lives and fueling the body naturally, not artificially. His mission was simple – to become the gateway to the hidden SuperFoods in West Africa while uplifting the livelihoods of million orphans in West Africa.
We source our products from small local polyculture farmers in West Africa. These small polyculture farmers help foster biodiversity and promote sustainability.
Operating in Birmingham, United Kingdom - we focus on packaging our products in a manner that maintains their freshness and quality. Our rigorous quality control measures ensure that our customers receive products that meet the highest standards
Our flagship product, Egusi seeds is a type of melon seed indigenous to West Africa. It is a natural plant-based source of complete protein.
It is high in protein and rich in essential vitamins and minerals. It can be used as the main ingredient for a myriad of dishes, from milkshakes, protein bars, and porridge to stews, offering a nutritious and delicious option for consumers, especially for people on plant-based diets.
It addresses their struggle to obtain complete protein naturally without relying on ultra-processed foods or supplements, which are associated with various significant health risks.
Because our mission extends far beyond mere sustenance. For every product sold 1/3 of the profits is invested in uplifting the lives of the 17.5 million orphans in Nigeria.
Our Vision
We take an innovative approach to health and nutrition, focusing on promoting West Africa's superfoods globally.
Our mission and vision is simple - to become the gateway into the hidden superfoods treasure from West Africa, while uplifting the livelihoods of millions of orphans.
Our Values
1 - Quality
We prioritize quality in every aspect of our operations, ensuring that our products consistently meet the highest standards of excellence.
2 - Giving Back
We are committed to giving back to our community and beyond, dedicating a portion of our profits to initiatives that uplift and empower those in need.
3 - Sustainability
We are deeply invested in sustainability, striving to minimize our environmental footprint through responsible sourcing, packaging, and production practices.
How we began
My name is Chibuikem Osuchukwu, but you can call be Chibs (because it's easier) and I am the founder of GuDee a health and nutrition company.
In 2006, I left Nigeria and came to the UK to pursue my passion and dreams of studying to become a Chartered Aerospace Engineer. 10 years in the aerospace sector instilled invaluable expertise in me around uncompromising safety and quality standards, sophisticated operations, and innovations. However, aerospace has always been my second passion. My true passion lies in giving back to the community and improving livelihoods.
Most protein powders and snacks are ultra-processed, packed with additives that give them chemical taste and can cause bloating. With the British Medical Journal linking ultra-processed foods to 32 different health issues - finding a natural, minimally-processed alternative that actually taste good is a struggle especially for people on a plant based diet.
That’s where GuDee comes in. Our flagship product, Egusi seeds, is a type of melon seed indigenous to West Africa. It is naturally high-protein - with 20g per serving, the equivalent of 3 and half eggs. It’s not just high protein, it contain all 9 essential amino acids, making it a complete protein. Asides from protein, it contains 17 essential vitamins and minerals and is high in Omega-3.
Growing up in Nigeria, I saw how Egusi seeds were a staple for hardworking people, helping them stay strong and maintain fit physiques without the need for synthetic supplements. This heritage inspired me to bring this incredible superfood to the world, creating a bridge between tradition and modern health needs.
They come raw, ready-eat and as flapjacks. They are delicious - you can snack them, add them to your salad, porridge, etc. Make your protein shakes, smoothies, pancakes, stews, and the list goes on. They are allergen free and ultra-low in carbs.
What truly sets GuDee apart is we support small farmers in West Africa and 1/3 of our profits goes towards supporting orphans in West Africa - making us a brand with purpose.